Natasha Bedingfield reveals ‘Touch’ music video

Another day reveals another music video and Natasha Bedingfield has just released one to accompany her new single Touch. The song will be the first single from her fourth studio album, the whoreishly titled Strip Me which has no fixed release date yet but should be out by the end of the year.

Directed by Rich Lee, who filmed one of the best music videos of the year with Black Eyed Peas Imma Be Rockin’ That Body. Sadly he does not repeat that feat with this video which is a by-the-numbers performance video with some grainy film footage intercut of people enjoying life. I guess he tried to match the lyrical content of the song with showing everyone being connected in some way but it could have been executed better. To me it looks rushed which is no excuse as the single has been out since May in the US.

The song is quintessential Natasha. Even though it has conformed to the current dance/electropop trends, it has an upbeat, sunny melody with inspirational vocals that only Natasha seems able to pull off. Natasha hasn’t been very relevant in the UK since 2007 with her last single, the gimmicky I Want To Have Your Babies but has enjoyed considerable success with her follow-up singles in the USA as they adopted Natasha into their ranks, quite an achievement when you consider how difficult it is to break into the notorious US market, unless you’ve got Simon Cowell behind you or make bland, dumb dance pop like Jay Sean and Taio Cruz are doing at the moment. However, this single has been out since May as stated above, and Bedingfield’s promotion techniques have been a bit all over the place. Considering that Katy Perry is to release her new album in August as well as some new music from Britney Spears, Kelly Clarkson, Avril Lavigne and Rihanna before the year is out, could Natasha fade away into obscurity like her brother Daniel? With Christina Aguilera’s Bionic failing miserably thanks to shoddy promotion, it’s quite likely that Natasha could meet the same fate.

Or maybe I’m just being too pessimistic? What do you think?

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