Leona Lewis to re-release ‘Echo’. Talk about flogging a dead horse!

News has emerged that former X-Factor winner Leona Lewis is planning to re-release her sophomore album Echo before Christmas. According to The Mirror, the singer is working with producer Dallas Austin (Gwen StefaniCool, SugababesUgly) on tracks for a deluxe edition album of the album which will be packaged with her UK and Ireland Labyrinth Tour DVD.

The singer has had a bit of a tough time of late. Not only has Echo been met with the dreaded sophomore slump but Lewis was also recently punched in the face by a psychopath at a book signing and has just split with her childhood sweetheart of 10 years, Lou Al-Chaama. To add to all this grief, Leona had bagged herself a support slot on Christina Aguilera’s tour to promote Bionic but Christina postponed the tour indefinitely, which could either be due to having to promote for her upcoming musical movie Burlesque or poor ticket sales. Leona now no longer plans on taking her Labyrinth Tour outside the UK and Ireland as she wants to be close to family and friends at this lonely time.

I think re-releasing Echo is a baaad idea. First of all, she doesn’t want to become the Queen Of Re-Releases, having already re-released her debut album Spirit. Second of all, unlike Spirit, which spawned the mega hits Bleeding Love, Better In Time and Run, Lewis has failed to make much of an impact this time around. Okay, so she earned herself a #2 with Happy but that slid down the charts, quicker than you can say Eoghan Quigg and only reached that height because of her performance on The X-Factor. The second single from the project I Got You made the Top 20 but had also flopped by the next week. I’m not even sure if most people realised she released another single after Happy. What Leona should do is release the generic crowd friendly dance of Outta My Head and fully concentrate on her third album, which she is also working on.

Apparently, Simon Cowell has set a deadline that the album be released by next Summer so that she can take hold of some much needed promotion in the US when Simon invites her onto the US version of The X-Factor, which should be up and running by next year. If Le ditches the re-release, her and her team will have much more time to figure out a better way to market her sound and get those creative juices flowing.

What do you think?

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